kids see more booze ads...
Posted on Jul 15, 2008
Kids See More Booze Ads Than 'Responsibility' Ads, CAMY July 2, 2007 News Summary Adolescents are 239 times more likely to see an ad touting alcohol than to view an industry-sponsored ad about "responsible" drinking, according to a new study from the Center on Alcohol Marketing & Youth (CAMY). Broadcasting & Cable reported June 29 that researchers who tracked more than a million alcohol ads broadcast between 2001 and 2005 said that the alcohol industry spent $4.9 billion on product ads during the five-year period, but just $104 million on "responsibility" ads. Just eight of 109 alcohol advertisers spent any money at all on responsibility ads, although a record amount ($24 million) was spent on such ads in 2005. Dan Jaffe, executive vice president of government relations for the American Association of Advertising Agencies, said the CAMY study "ignores the multi-millions of dollars being spent on these issues by The Ad Council and the Century Council, which are major public-service campaigns that impact these issues." "CAMY acts as if advertising is the only or primary method of responding to these challenges," Jaffe said. "The alcohol-beverage community has numerous programs beyond advertising directed to these questions and that go far beyond advertising. They have dedicated substantial funding to these community based programs." For Drug Education and Rehabilitation Help Call Narconon of Gerogia at 877-413-3173.
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